Benjamin Franklin was credited for saying, “If you fail to plan, you are planning to fail!”
A good planning process forces you to do three things:
1) Review past years' performance.
2) Define success and those metrics that matter. 3) Align key resources around a shared thinking. Once an annual plan has been agreed to, it infers entire organizational buy-in and their full support. To learn more about the planning process, read below.
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Mike StoutA transformational marketer having over 25 years industry leading success. Archives
August 2019
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