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MARKETING TO YOUR INTERNAL AUDIENCE

2/1/2019

The way you market your business internally is just as important as your external marketing function.

All successful businesses have one thing in common, they keep the wants and needs of their customers at the heart of their operation.

However, what sets those most successful businesses apart is that they recognize there are two distinct customers – the external customer and the internal customer. The way you market your business internally is just as important as your external marketing function. Effectively include your internal customer, your employees will feel more valued, become more engaged, and feel empowered. They in turn will become the strongest brand ambassadors you could wish for.

Are you in need of help with your internal company communications? To learn more, read below.

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UNLEASH THE POWER OF EXCEPTIONAL MARKETING COMMUNICATIONS

1/10/2019

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Is you messaging to the world immediately intuitive, relevant, and credible?

There is a systematic approach to developing great messaging. This same approach is practiced by leading companies across globe, including those which top our Fortune 100 list: Walmart, Apple, General Motors, Facebook, and others.

While it is not possible to reveal the processes and methodologies used by these leading companies in this single post, let me share with you a few proven practices.

Follow the eight (8) guiding principles listed below to improve customer acceptance and conversions.

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IMAGINE THE POTENTIAL IF EVERYONE WERE SINGULAR IN VISION

12/7/2018

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Strategic planning is a key function of an organization’s management that helps to set priorities, allocate resources, and ensure that everyone is working towards common goals and objectives.

However, for strategic planning to be effective, there are two important tools that are needed – vision and mission statements. These serve as a guide for creating objectives and goals in the organization, thus providing a road-map that is to be followed by everyone.

Unfortunately, despite the importance of vision and mission statements, many organizations do not have them. In many cases, the two statements are lumped together as one or used interchangeably despite their distinctive differences.

To learn more about the importance of vision and mission statements, read below.

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IT IS THE OPINION OF YOUR CONSUMER THAT MATTERS MOST

11/15/2018

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This is a realization many company leaders are slow to accept.

For leaders faced with the challenge of transforming their organization’s culture, it prompts the question, are you an operations-driven or market-driven leader? In other words, are you the type of leader whose focus is on the here and now, or are you thinking about the requirements to create a lasting and sustainable competitive advantage?

To learn more about the benefits of a consumer/customer centered approach toward business, read below.

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CREATE A HIGH PERFORMANCE CULTURE

10/12/2018

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SWOT is an essential strategy, team building, and business development tool.

What is SWOT?

SWOT analysis is a powerful technique for understanding your Strengths and Weaknesses, and for looking at the Opportunities and Threats you face. It can help you uncover opportunities that you are well placed to exploit. Conversely, by understanding the weaknesses of your organization, you can manage and eliminate threats that would otherwise catch you unprepared.

Organizations large and small use SWOT as part of their discovery when developing strategy to support their long term plans. Incorporating SWOT early in the planning process is invaluable. To improve perspective and achieve greater results I recommend inviting cross functional team members, those having the skills and shared interest to advance business performance, to participate.

To learn more about SWOT and how it may benefit your organization, read below.

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THE ANNUAL PLAN - DEMYSTIFYING THE PROCESS

9/20/2018

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Benjamin Franklin was credited for saying, “If you fail to plan, you are planning to fail!”

The annual plan is about aspirational thinking and measuring performance. It's a time to celebrate what you have done well, and to reflect on those experiences which fell a little short.

The purpose of the annual plan is to align your team and everyone in the organization around a handful of priorities that keeps the company on track for financial success. Your annual plan will provide inspired focus and provide key performance measures to benchmark progress.

A good planning process forces you to do three things:
1) Review past years' performance.

Include your cross-functional partners to improve perspective.

- We'll talk later about using a traditional SWOT analysis to capture key thoughts.
2) Define success and those metrics that matter.
3) Align key resources around a shared thinking.

Once an annual plan has been agreed to, it infers entire organizational buy-in and their full support.

To learn more about the planning process, read below.

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MARKETING TO YOUR INTERNAL AUDIENCE

UNLEASH THE POWER OF EXCEPTIONAL MARKETING COMMUNICATIONS

IMAGINE THE POTENTIAL IF EVERYONE WERE SINGULAR IN VISION

IT IS THE OPINION OF YOUR CONSUMER THAT MATTERS MOST

CREATE A HIGH PERFORMANCE CULTURE

THE ANNUAL PLAN - DEMYSTIFYING THE PROCESS

Mike Stout

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