IMAGINE THE POWER IF EVERYONE WERE SINGULAR IN VISION.

Strategic planning is a key function of an organization’s management that helps to set priorities, allocate resources, and ensure that everyone is working towards common goals and objectives.

However, for strategic planning to be effective, there are two important tools that are needed – vision and mission statements. These serve as a guide for creating objectives and goals in the organization, thus providing a road-map that is to be followed by everyone.

Unfortunately, despite the importance of vision and mission statements, many organizations do not have them. In many cases, the two statements are lumped together as one or used interchangeably despite their distinctive differences. ​

To learn more about the importance of vision and mission statements, read below

What is the difference between mission statement and vision statement?

Your vision.
Is what the future will be like because you deliver on that mission so brilliantly every day.

Your mission.
It is what you do best every single day.

Why do vision and mission statements matter?

From an organizational perspective, the more clearly you can articulate your high-level goals from the start, the less time and resources you will spend on trying to fix poor communication, alignment, employee engagement and unwanted cultural behavior later. ​

From a financial perspective, it has been found in studies that organizations that have well defined and meaningful vision and mission statements return more than double the numbers in shareholder benefits when compared to organizations that do not.

Examples of eight (8) companies that get It!

Company: Google
Mission: To organize the world’s information and make it universally accessible and useful.
Vision: To provide access to the world’s information in one click.

Company: Tesla
Mission: To accelerate the world’s transition to sustainable energy.
Vision: To create the most compelling car company of the 21st century by driving the world’s transition to electric vehicles.

Company: Samsung
Mission: Inspire the world with our innovative technologies, products and design that enrich people’s lives and contribute to social prosperity by creating a new future.
Vision: Inspire the world. Create the future.

Company: Amazon
Mission: We strive to offer our customers the lowest possible prices, the best available selection, and the utmost convenience.
Vision: To be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online.

Company: Southwest Airlines
Mission: The mission of Southwest Airlines is dedication to the highest quality of customer service delivered with a sense of warmth, friendliness, individual pride, and company spirit.
Vision: To become the world’s most loved, most flown, and most profitable airline.

Company: Facebook
Mission: To give people the power to build community and bring the world closer together.
Vision: People use Facebook to stay connected with friends and family, to discover what’s going on in the world, and to share and express what matters to them.

Company: Uber
Mission: Uber’s mission is to bring transportation — for everyone, everywhere.
Vision: Smarter transportation with fewer cars and greater access. Transportation that’s safer, cheaper, and more reliable; transportation that creates more job opportunities and higher incomes for drivers.

Company: Ikea
Mission: Offer a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible will be able to afford them.
Vision: To create a better everyday life for the many people.

REAP THE BENEFITS
Developing and promoting your Vision and Mission Statements will deliver multiple benefits to your business including:

• Builds unity and gives direction.
• It's a lofty goal that sets the tone for higher achievement within the organization. 
• Its motivational and inspirational.
• You create  team of brand ambassadors who will spread the word about your organization.

Do you need developing your communications strategy?

If you need help in creating, refining, or implementing an improved marketing communications strategy, drop me a note or call for your initial FREE consultation. ​

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Mike Stout | President, Tamarack Consulting Group, LLC 
We can help you "get it" and "get there."