The way you market your business internally is just as important as your external marketing function.
All successful businesses have one thing in common, they keep the wants and needs of their customers at the heart of their operation.
Are you in need of help with your internal company communications? To learn more, read below.
There are two (2) distinct, yet equally important, elements to internal marketing.
1. The first is communicating the marketing strategy and plan at a top level.
2. The second essential part is to have an internal marketing strategy that insures frequent and predictable communications.
This could be in the form of a monthly newsletter (print and/or digital), poster campaign, or quarterly presentation by senior executives. This will provide the platform for empowering and creating a positive internal culture.
All employees should be included in your outreach, whether they are based at headquarters, working in a satellite office, or working on the plant floor in another state.
It is imperative that your team (all employees) is the first to know about any exciting company news. Imagine the embarrassment and how devalued they would feel if they heard about BIG company news from another, especially someone outside the company.
REAP THE BENEFITS
Developing and executing a well thought-out internal marketing plan will deliver multiple benefits to your business including:
Do you have an internal communications strategy?
Mike Stout | President, Tamarack Consulting Group, LLC
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