MARKETING TO YOUR INTERNAL AUDIENCE

The way you market your business internally is just as important as your external marketing function.

All successful businesses have one thing in common, they keep the wants and needs of their customers at the heart of their operation. 

However, what sets those most successful businesses apart is that they recognize there are two distinct customers – the external customer and the internal customer. The way you market your business internally is just as important as your external marketing function. Effectively include your internal customer, your employees will feel more valued, become more engaged, and feel empowered. They in turn will become the strongest brand ambassadors you could wish for. 

Are you in need of help with your internal company communications? To learn more, read below.

There are two (2) distinct, yet equally important, elements to internal marketing.

​1.  The first is communicating the marketing strategy and plan at a top level. ​

Share those key marketing activities that are most important to achieving your objectives. By taking your employees on the journey with you, they’ll be able to buy into the vision for your business, provide invaluable insight and feedback, and be in a better position to integrate the overall plan in their respective activities. 

Whether it’s a new product launch, a brand refresh, or entering a new market segment, don’t underestimate the importance of inclusion.

2.  The second essential part is to have an internal marketing strategy that insures frequent and predictable communications. 

This could be in the form of a monthly newsletter (print and/or digital), poster campaign, or quarterly presentation   by senior executives. This will provide the platform for empowering and creating a positive internal culture. 

All employees should be included in your outreach, whether they are based at headquarters, working in a satellite office, or working on the plant floor in another state.

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It is imperative that your team (all employees) is the first to know about any exciting company news. Imagine the embarrassment and how devalued they would feel if they heard about BIG company news from another, especially someone outside the company.

REAP THE BENEFITS
Developing and executing a well thought-out internal marketing plan will deliver multiple benefits to your business including:

• A more engaged and empowered workplace, and in turn increased productivity and retention.
• An opportunity to gain invaluable insight to shape internal operations and strengthen external marketing activity.
• A team of brand ambassadors who will spread the word on the benefits and value of your business.
• A greater marketing ROI.

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Do you have an internal communications strategy?

If you would like to chat about developing an internal marketing plan for your business, let me know. Drop me a note or call for an initial FREE consultation. 

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Mike Stout | President, Tamarack Consulting Group, LLC 
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