Canton Literary Management
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PROJECT OVERVIEW
Sometimes it's good to get a fresh perspective and new look.
Canton Literary Management (CLM) is a California based company that provides career management for emerging and seasoned authors worldwide, for feature film and television. But, their website was dated. It was not immediately intuitive as to what services they offered and it lacked visual interest. Furthermore, their website was not generating any leads and likely turning potential clients away.
TCG was commissioned to refresh the CLM brand and improve its positioning. The final work was a website which clearly messaged its purpose, and effectively reaching both their audiences; the writer and producer. Engagement rates, based on number of unique viewers, average number of pages viewed are well above average benchmarks. Most importantly, lead generation went from nearly zero to well over 100 within a short period of time.
CLM president Eric Canton shares,
"What a transformation of our brand and business. Our clients rave about our new website, saying it is the best in the industry."
Sometimes it's good to get a fresh perspective and new look.
Canton Literary Management (CLM) is a California based company that provides career management for emerging and seasoned authors worldwide, for feature film and television. But, their website was dated. It was not immediately intuitive as to what services they offered and it lacked visual interest. Furthermore, their website was not generating any leads and likely turning potential clients away.
TCG was commissioned to refresh the CLM brand and improve its positioning. The final work was a website which clearly messaged its purpose, and effectively reaching both their audiences; the writer and producer. Engagement rates, based on number of unique viewers, average number of pages viewed are well above average benchmarks. Most importantly, lead generation went from nearly zero to well over 100 within a short period of time.
CLM president Eric Canton shares,
"What a transformation of our brand and business. Our clients rave about our new website, saying it is the best in the industry."
