TCG - Masterful Marketing
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Downtown Prior Lake
Creating a Greater Experience


BACKGROUND
Downtown is often the first impression people have of a community and often it’s heart and soul. It is imperative that Prior Lake downtown businesses, its residents, and visitors have a positive experience.

The combination of a centralized downtown and contiguous Lakefront Park makes downtown Prior Lake a high interest area to support, develop and grow.
GOAL 
Make Prior Lake downtown a destination of choice for; having a business, visitors to shop, entertainment and recreation, and a place to live. ​
OBJECTIVE​
With a well designed plan, excitement in the area will grow solidifying existing business relations, fill existing vacancies, and attract developer interest. 

​STRATEGIES​
The relationship between downtown and the surrounding community will be cultivated through orchestrated efforts. Activity will be focused on:
  • Creating high-value partnerships with key stakeholders;
           -   City of Prior Lake (Management, EDA & EDAC)
           -   Prior Lake Downtown Business Association 
           -   Farmer's Market...
  • Improving parking.
  • Beautifying Mainstreet and the downtown area.
  • Integration of community and neighboring special events and attractions.
          -   Leverage Lakefront Park as a natural asset and major draw.
  • ​Securing downtown as an employment center.
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IDEATION (pro bono)
INSIGHTS
​INNOVATE
IMPACT
The above examples are concepts only (developed ideas) to stimulate discussion around special events to heighten awareness, generate buzz and drive incremental traffic to downtown Prior Lake. These ideas range from the easy-to-execute to the improbable. Many off-the-shelf proven events are also available, but were not presented here.

Tamarack Consulting Group, Llc. was later asked to lead a team of Prior Lake High School  MNCAPS  (Minnesota Center for Advanced Professional Studies) to conduct discovery, recommend and present marketing concepts to promote the City's top destinations and businesses to increase guest traffic and spending. MNCAPS reported this assignment was the program's top campaign of the year.

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MASTERFUL MARKETING
WE CAN HELP YOU "GET IT" AND "GET THERE."
- Since 2009 -

M-F: 8AM - 6PM CT  ​|  (952) 239-3943  ​|  TWIN CITIES
Tamarack Consulting Group, LLC.      Copyright © 2016
Picture
​Northland Adventurer
  • Home
  • Body of Work
    • The Crossings
    • Sports Lighting Authority
    • Copper Creek
    • Good in the 'Hood
    • Veticus & PureFresh
    • Carl Buddig & Company
    • Dale A. Swanson
    • C&E Upholstery
    • HydroVerge
    • Canton Literary Management
    • Downtown Prior Lake
    • Last Line of Defense
  • About
    • More about our Founder
    • Northland Adventurer >
      • Rum River 2017
      • Rum River 2019
      • Cannon River
      • Superior Bay
      • Upper St. Croix
      • Headwaters of the Mississippi
      • Namekagon River
      • Taylors Falls - Lower St. Croix
      • Lake Pepin & Lake City
      • St. Paul, MN & Raspberry Island
      • Tall Ships Duluth Festival
      • Stillwater, MN
      • Great Lakes Lighthouses
      • Bridges of Stillwater
      • Wisconsin Central Bridge Ruins
      • Soo Line High Bridge
      • Vertical Lift Bridges
      • Trains
      • Railroad Bridges
      • Tugs and Barges
      • Locks and Dams
      • Business and Industry
      • The Joy of the Journey
      • Overhanging Branches
      • Best of All It's Fall
      • Get Off the River!
      • Crossing Lake Huron
      • Straits of Mackinac
      • Crossing Lake Michigan #1
      • Crossing Lake Michigan #2
      • Crossing Lake Superior
      • SEVENTY48
      • Campus to Coast
      • Avid Kayaker Brushes Death >
        • The Whole Story
      • A Narrow Escape 2019
      • Reflections
  • Website Work
  • Printing Services
  • Blog
  • Contact