Mike Stout   
Strategic Marketer | Business Development Executive
President and Founder
Tamarack Consulting Group, LLC

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BRAND AND BUSINESS DEVELOPMENT EXECUTIVE 
Visionary leader delivering exceptional drive, focus, and value.
Driven to create winning strategy to enact change and organization improvement.

Highly-experienced marketing professional with over 25 years of transformational marketing and innovation success, consistently exceeding corporate expectations, industry benchmarks, and client expectations.

Possesses broad-based management skills and deep knowledge of current trends, methodologies, and approaches to improve organizational performance, maintain exceptional level of quality, and facilitate growth and change in response to complex business challenges and realities.

A consensus builder, autonomous producer, and exceptional leader who gains the trust of employees, clients, and major stakeholders.

Mike is an ongoing advisor to local businesses, non-profits, and special causes.

SPECIALTIES
Annual and Long-term Planning
Brand Management
Brand Revitalization 
​Budgetary Oversight
Business Turnarounds
Channels Management
Innovation
Start-Ups 
​Strategic Marketing
Team Development

See career highlights below.

TAMARACK CONSULTING GROUP, LLC 
​Strategic Marketing & Creative Services Firm
- Est. 2009 -

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President and Founder
​Minneapolis, MN | Serving total U.S.
Tamarack Consulting Group is a strategic marketing and creative services firm specializing in brand and business development. Provides insightful leadership and vision to maximize results for small to large for-profit and non-profit organizations. Collaborates closely with client decision makers to formulate appropriate strategies and practices focused on optimizing marketing strategy, organizational design and development, and brand performance. 

Clients range from the sole proprietor, non-profit, to the half-billion dollar business.
Babies Grand | Canton Literary Management | Carl Buddig & Company | C&E Upholstery | Celebrate Prior Lake | City of Prior Lake | Community Care | Copper Creek | Dale Swanson (author) | Dingman Auto | Fly Over Country Scribe | Free Heroin's Hold | Game Face Training | Good in the 'Hood | Gopher Laundry | HydroVerge | LeeAnn's Custom Fit | | Noel Skiba | Northland Adventurer | Prior Lake Arts Council | Prior Lake Downtown Business Association | PureFresh LLC | Shoe Away Hunger | Smoke Signals Gives | Stems & Vines | Sunlite Window & Door | The Laker Store | Veticus LLC | Walgreen Company | WW Johnson Meat Company...

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ECONOMIC DEVELOPMENT
​ADVISORY COMMITTEE  
2013-2015

General Member & Business Advocate
​Prior Lake, MN
Provided strategic marketing for individual downtown businesses and the Prior Lake Downtown Business Association to empower the downtown district for their and the city's mutual benefit.

Services provided include marketing communications, special event concepts, and working across the city to improve relations for mutual benefit.

COMMUNITY CARE
Humanitarian Organization
2009, 2010

Founding Chairman & CMO
​Lakeville, MN
Worked with local government, community leaders and volunteers to create strategic partnerships for the collection and redistribution of perishable food, clothing, and personal care products to families from Twin Cities seven county area.

Led general board activities, including recruitment, training, development of community leaders and influencers for the purpose of fundraising and advanced our mission.

SCHWAN'S CONSUMER BRANDS DIVISION NORTH AMERICA
Business Development & Channels Management
2007- 2009

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Director of Business Development
​Minneapolis, MN 
Directed marketing functions supporting $220MM sales volume from channels which included club, military, dollar, drug, limited assortment, C-store, international, deli, and others. ​ Crafted a modified stage-gate approach to market new products, and led a cross-functional team focused on new products development. Mentored and coached staff that realized consistent excellence.

Transformed the division which had been reporting years of revenue and profit declines into company's top revenue (% growth of prior years) and profit performer (NP/NS). Achieved enviable results the via the following practices:

• Formal (collaborative) annual planning
• Exiting underperforming channels
• Prioritization of high growth channels
• ​Discontinuing underperforming SKUs
  
• Pricing and promotion management​

• Brand revitalziaiton​​
• Rapid innovation
• Quarterly team training and coaching
• Cross functional team building

Brands Managed
Channel Specific: Minh | Sabatasso's Pizzeria | Coyote Grill 
Company Brands Across Channels: Tony's | Red Baron | Freschetta | Wolfgang Puck | Edwards | Mrs. Smith's |  Larry's 

SPECIALTY FOODS GROUP, INC
Marketing Innovation | Executive Leadership
2005 - 2007

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VP Marketing Development (Innovation)
​Newport News, VA

Crafted new processes that increased effectiveness and introduction of top-tier products for retail, foodservice, and c-store channels. Drove strategy creation through deep understanding of consumer and market trends, and built strong supplier relationships to close internal capacity gaps.
   -  Led all facets of new product development and product improvement of premium national and regional branded products.
​   -  Served on company's Executive Committee and elected to Management Board of Directors.
   -  Lead contact to national account Dairy Queen.

Brands Managed
William Fischer | Scott Peterson | Kentucky Legend | Mickelberry's | Kentuckian Gold | Fischer | Field's | Comidas Caseras | Nathan's | Mosey's

Career Stops & Successes
Taken regional brands nationwide, achieved record revenue and profit growth.
Transformed a private label company into a national brand powerhouse.
Championed new products development & industry wide innovation.

Our passion is improving business performance.
Our goal is laser focused, to set you up for sustainable financial success.
Call us.  We are brand and business development experts.